If you’re new to investing — or tired of confusing, sales-driven advice — this page shows you where to begin.
Plain English Investing is about building wealth steadily, over time, without jargon, hype, or risky shortcuts.
This page is for you if…
- You want to invest sensibly for the long term
- You’re based in the UK and want UK-specific guidance
- You don’t want to trade, speculate, or chase trends
- You want clear explanations, not sales talk
If that sounds like you, you’re in the right place.
Start with the basics
If you’re starting from scratch, read these first. They explain how investing actually works — before products, platforms, or decisions.
- What investing actually means (in plain English)
- Where Your Money Actually Goes When You Invest
- What Risk Really Means (And Why You Can’t Avoid It)
- A Simple Investing Approach for Normal People
Read them in order — each one builds on the last.